THE BRAND NEW Age of Designing a Custom Logo

As they say the initial impression is the most lasting one, what do you think leaves an impression of a company on its customers? Correct! The business logo is the company’s first impression.

The next question that arises is if the top management be actively involved in designing a custom logo for their business or as long as they just leave it to their design team or a third party design studio? Nowadays companies desire to be more personal with their customers, because the logo serves as a communicator between your company and customer; hence they actively take part in designing their custom logos.

Some may view designing a custom logo as tedious, whereas it is usually turned into a nice process if the following are kept in mind when designing a custom logo:

FONT

Logos mostly fail because of a poor font choice. It can be a little difficult to choose a font which will catch attention instead of let the identity be ignored. Certain tips can ease the choice of font:

? Avoid using common fonts, fonts that are used by the majority. Use a unique font which will make your company stand out from its competitors.
? Ensure that your fonts are legible. custom logo floor mats make an effort to get too creative by creating a font that is so unique that it becomes difficult for a person or an onlooker to decipher.
? Sometimes using two types of fonts makes your logo more communicative.

COLOR

One should use colors to their advantage with regards to custom logos as colors can evoke different moods and feelings. Different colors have different meanings for instance red means energy and danger while blue represents faithfulness and security.

IMAGES

The first sense a brand appeals to may be the sense of sight. If your logo is not appealing to the eye you can be attracted to your brand or business? Carefully pick the image which will represent your company make sure it is consistent with what your company does and consistent with your company’s mission statement.

Another problem that arises with regards to image selection is downloading a graphic for the logo without realizing it’s already used by way of a company in the related or unrelated industry. That leads to many legal charges and issues.

COMPANY GOAL

Lastly and most importantly don’t forget your goal. Your final goal is brand recognition. By looking at your logo customers should instantly be able to recall your brands or business.